On 29 September 2026 ASCI released the Guidelines for Responsible Labelling of Synthetically Generated Content in Advertising, following consultation on the draft guidelines issued in May 2026
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https://www.khaitanco.com/sites/default/files/2026-10/Ergo_ASCI%20Guidelines%20on%20SGC%20Labelling_12%2010%202026.pdf
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