Concept Hospitality Private Limited | Execution of Definitive Documents for a Strategic Partnership with Marriott International, Inc. for affiliating Fern Brands to 'Series by Marriott'
Khaitan & Co advised Concept Hospitality Private Limited (CHPL) on the signing of definitive documents with a group company of Marriott International, Inc. (Marriott), to enter into a strategic partnership with Marriott, whereby CHPL’s flagship brand of hotels – The Fern, The Fern Residency and The Fern Habitat – will be affiliated with Marriott’s newly launched regional collection brand – ‘Series by Marriott™’. Marriott has also agreed to make a small equity investment in CHPL.