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Bling Brands Private Limited - Investment from The Wealth Company Alternates Trust – Bharat Value Fund

Submitted by kcoadmin on Wed, 10/28/2026 - 17:36

Khaitan & Co acted as the legal adviser to Bling Brands Pvt Ltd, one of India’s fastest-growing sports and fitness companies, in relation to its raising of INR 400 crores in Series B funding from The Wealth Company Alternates Trust – Bharat Value Fund.

The scope of work involved negotiations, marking up, finalisation and execution of the transaction documents, and closing of the transaction.

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Bling Brands
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Bling Brands
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Core Team

The core team consisted of Aniruddha Basu (Partner), Vivek Narayan (Principal Associate), Insaf Ahamad T K (Associate), Anushka Rohilla (Associate) and Shreya Srivastava (Associate).