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Towards an RBI Ad Code? RBI releases Draft Amendments on Advertising, Marketing and Sales of Financial Products and Services

Submitted by yvonne on Thu, 03/05/2026 - 10:36

On 11 February 2026, the Reserve Bank of India (RBI) released draft amendments (Draft Amendments) to the RBI (Undertaking of Financial Services) Directions, 2025 (Financial Services Directions) and the RBI (Responsible Business Conduct) Directions, 2025 (Business Conduct Directions) for various RBI-regulated entities (REs).

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