Khaitan & Co advised Marico Ltd in its strategic investment in Zea Maize Pvt Ltd, the company which owns the brand “4700BC” – one of India’s leading premium gourmet snacking brands. As part of the investment, Marico will acquire 93.27% of Zea Maize’s paid-up share capital from PVR INOX Ltd. The transaction will further expand Marico’s total addressable market in value-added foods categories by adding a gourmet snacking brand with a differentiated premium positioning to its portfolio.
The Firm advised Marico on all aspects of the transaction including legal due diligence and drafting and negotiation of transaction documents.
The deal was assisted by:
Employment, Labour & Benefits: Deepak Kumar (Partner) and Archika Dudhwewala (Principal Associate)
Intellectual Property: Shailendra Bhandare (Partner), Sourav Dan (Counsel) and Shouraseni Chakraborty (Associate).
The core team consisted of Anshuman Mozumdar (Partner), Saloni Mehta Bhandawat (Principal Associate), Amogh Pareek (Associate), Anshita Agrawal (Associate), Akshat Shukla (Associate), Ranjul Malik (Associate) and Vishal Gupta (Associate)