India is experiencing a ‘personal data’ revolution, as the proliferation of digital services leads to the generation of a significant quantum of personal data. This data is being used by a wide variety of enterprises to deliver value to their users and improve their business operations.
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https://khaitanco.com/sites/default/files/2024-01/White%20Paper%20on%20Privacy%20and%20Data%20Protection%20%28KCO%20and%20Assocham%29.pdf